PROJECT / COMMERCE
Shopify Growth Overhaul
Product SEO, conversion work and retention flows layered onto an existing store.
Client
Growing Shopify Brand
Industry
E-commerce / DTC
Timeline
8 weeks
Service
COMMERCE
THE STACK
Tools & platforms.
What this project ran on.
Shopify
Klaviyo
Google Merchant Center
SEMrush
Google Analytics 4
THE CHALLENGE
Where things
stood.
The store had steady traffic but flat revenue — product pages weren't optimised for search, and there was no system for turning first-time buyers into repeat customers.
THE APPROACH
What we did.
The specific work behind the result.
Product SEO
Rewrote product and category pages around real search demand.
Conversion fixes
Addressed friction points across product pages and checkout.
Email flows
Built post-purchase and win-back flows to drive repeat orders.
Category strategy
Restructured navigation around how customers actually shop.
THE RESULT
Repeat purchase rate and organic product traffic both improved, without an increase in ad spend.
MORE WORK
Related projects.
Other systems we've built.
DV
LET'S TALK
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similar to build?
Let's scope what this looks like for your business.
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