Paid & Organic Growth
A connected marketing system pairing paid campaigns with content and tracking.
Tools & platforms.
What this project ran on.
Where things
stood.
Paid campaigns and organic content were run by different tools with no shared tracking, so nobody could say which channel was actually driving revenue.
What we did.
The specific work behind the result.
Unified tracking
Connected paid, organic and email into a single reporting view.
Campaign management
Ran and optimised paid search and social campaigns toward a target CPA.
Content calendar
Built an organic content system that supported paid campaigns.
Automated reporting
Weekly dashboards replaced manual spreadsheet reporting.
Marketing spend is now tracked to outcome, not just clicks, and paid and organic finally reinforce each other instead of competing.
Related projects.
Other systems we've built.
Have something
similar to build?
Let's scope what this looks like for your business.
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