PROJECT / SEARCH

Local SEO Campaign

Technical fixes, content and local signals combined to grow organic visibility.

Client
Multi-Location Service Business
Industry
Home & Local Services
Timeline
Ongoing, 4 months+
Service
SEARCH
THE STACK

Tools & platforms.

What this project ran on.

Google Search Console
Google Business Profile
Ahrefs
SEMrush
Screaming Frog
THE CHALLENGE

Where things
stood.

The business had multiple locations but almost no organic visibility outside branded search — competitors were consistently outranking them for the searches that actually drive calls and visits.

THE APPROACH

What we did.

The specific work behind the result.

Technical audit

Fixed indexing, crawl and site-structure issues holding rankings back.

Location pages

Built out dedicated, optimised pages for each service area.

Google Business Profiles

Cleaned up and actively managed listings across every location.

Content programme

Ongoing content targeted at the searches customers actually use.

THE RESULT

Organic visibility grew steadily across every location, with local search becoming a consistent source of enquiries.

DV
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